Porsche 911 (964) Market Analysis — September 2026
Executive Summary
The Porsche 911 (964) market is currently appreciating, with a year-over-year price increase of 24.6%. This trend indicates strong demand and rising values, particularly for well-maintained models. Buyers should focus on models from the early 1990s, which have shown significant sales activity and price stability.
Market Snapshot
- Current inventory: 190 active listings
- Median asking price: $135,048 (historical median: $99,500)
- Price trend: Appreciating (24.6% YoY)
- Market velocity: 74 days average time on market
PRICE TRENDS & APPRECIATION
The quarterly trends indicate a generally appreciating market. For instance, in 2026-Q1, the median price was $136,942, while in 2026-Q2, it slightly decreased to $127,000, before rising again to $125,000 in 2026-Q3. The average price in 2026-Q3 reached $319,497, suggesting a significant increase in high-value sales. Overall, the recent quarters show a positive trajectory, with the average price increasing from $121,939 in 2024-Q3 to $197,406 in 2026-Q1.
Auction Market Dynamics
The sell-through rate stands at 83.7%, indicating a healthy auction market. The median price for sold vehicles is $95,000, while the high bid median is $100,001, suggesting a minimal reserve gap. This indicates that sellers are generally realistic in their pricing, as the sold prices are close to the highest bids. The ratio of sold (1119) to unsold (21) vehicles further supports a robust market, with a strong demand for the 964 models.
Configuration Value Guide
The body style breakdown reveals that the Coupe configuration commands the highest average price at $285,715, while the Cabriolet averages $83,286. The Targa style averages $144,493, indicating a premium for the Coupe variant. In terms of model year, the 1990 model has a median price of $99,995, while the 1989 model averages $229,995, suggesting that earlier models may hold higher value due to rarity.
Mileage Impact
Mileage significantly impacts pricing. Vehicles with under 50,000 miles average $315,360, while those with 50,000 to 100,000 miles average $142,176. In contrast, vehicles with over 100,000 miles average $115,696. This indicates that buyers are willing to pay a premium of approximately $173,184 for low-mileage vehicles compared to those with over 100,000 miles.
Regional Pricing
Geographic distribution shows that vehicles in the Northeast command the highest average price at $471,117, while the West averages $174,299. The South follows closely with an average of $194,004. This suggests potential arbitrage opportunities for buyers in regions with lower average prices, such as the West and South.
Market Health Indicators
The market velocity indicates a healthy turnover, with an average of 74 days on the market. The introduction of 36 new listings this week suggests a steady supply, while 31 listings have seen price reductions, indicating some soft demand in specific segments. However, the overall sell-through rate of 83.7% suggests that the majority of listings are still selling successfully.
Investment Outlook
Given the current trend direction of appreciation and the significant year-over-year price increase, the Porsche 911 (964) appears to be a strong investment opportunity. The combination of rising values and a healthy auction market suggests that this asset class is likely to continue appreciating in the near future.
Buying Recommendations
For potential buyers, focusing on the Coupe configurations from the early 1990s, particularly the 1990 and 1991 models, is advisable due to their strong sales and price stability. Targeting vehicles with under 50,000 miles will yield the best value, as they command significantly higher prices. Buyers should also consider the auction market dynamics, aiming to bid realistically based on the median sold prices to avoid overpaying.
This analysis is generated from CarSearch.Pro's market database (1,606 historical sales, 190 active listings across 14 marketplaces) and refreshed automatically. It is market commentary, not financial advice.