As of July 2026, CarSearch.Pro's True Value model estimates a typical Mercury Cougar is actually worth $19,900 (fair range $17,500 to $22,200). Unlike the median asking price shown above, True Value is anchored to 215 recent confirmed sales, normalized for mileage, and blends auction hammer prices (grossed up for buyer's premium) with real-world asking behavior.
Priced above trend — but volatile.
As of July 2026, the Mercury Cougar market has 426 active listings across 14 marketplaces tracked by CarSearch.Pro. The median asking price is $19,999, with the middle 50% of listings priced between $8,500 and $30,900. Mercury Cougar prices have increased 68.2% over the past quarter, from a median sale price of $22,000 to $37,000.
The typical Mercury Cougar on the market has 51,026 miles. Listings spend an average of 190 days on market before selling or being removed.
A fair price for a Mercury Cougar in July 2026 is between $8,500 and $30,900 (25th to 75th percentile). Prices range from $4,500 to $44,500 across 426 active listings.
| Percentile | Price | Meaning |
|---|---|---|
| 10th | $4,500 | Budget / project cars |
| 25th | $8,500 | Below average price |
| Median (50th) | $19,999 | Typical market price |
| 75th | $30,900 | Above average / premium |
| 90th | $44,500 | Top tier / low miles / rare spec |
The average asking price is $260,094, which is higher than the median, indicating that high-priced outliers (rare specifications, very low mileage, or concours-quality examples) pull the average up.
| Mileage Range | Listings | Median Price |
|---|---|---|
| Under 10,000 mi | 79 | $24,900 |
| 10,000 - 25,000 mi | 19 | $17,950 |
| 25,000 - 50,000 mi | 77 | $18,995 |
| 50,000 - 100,000 mi | 132 | $21,000 |
| 100,000 - 150,000 mi | 49 | $6,500 |
| Over 150,000 mi | 11 | $4,750 |
Mercury Cougar prices have increased 68.2% over the past quarter. In 2026-Q3, the median sale price was $37,000 across 2 sales, up from $22,000 in 2026-Q2.
On a year-over-year basis, Mercury Cougar prices are up 82.3% ($37,000 vs. $20,300 a year ago).
| Quarter | Sales | Median Price | Average Price |
|---|---|---|---|
| 2024-Q4 | 43 | $21,753 | $23,355 |
| 2025-Q1 | 62 | $24,750 | $32,827 |
| 2025-Q2 | 52 | $24,900 | $38,473 |
| 2025-Q3 | 67 | $20,300 | $33,766 |
| 2025-Q4 | 87 | $20,000 | $32,943 |
| 2026-Q1 | 93 | $22,500 | $35,407 |
| 2026-Q2 | 44 | $22,000 | $33,021 |
| 2026-Q3 | 2 | $37,000 | $21,500 |
The 2001 Mercury Cougar offers the best value with a median price of $3,000 across 4 listings. The most expensive model year is 1970 at a median of $39,995.
| Year | Listings | Median Price | Min | Max |
|---|---|---|---|---|
| 1967 | 41 | $29,500 | $5,000 | $225,000 |
| 1968 | 51 | $31,995 | $3,500 | $155,000 |
| 1969 | 78 | $29,991 | $3,500 | $113,890 |
| 1970 | 28 | $39,995 | $2,500 | $179,980 |
| 1971 | 13 | $28,995 | $6,999 | $38,500 |
| 1972 | 23 | $14,750 | $3,000 | $54,995 |
| 1973 | 46 | $23,900 | $2,950 | $100,000,000 |
| 1974 | 2 | $8,900 | $7,500 | $8,900 |
| 1975 | 12 | $13,999 | $5,900 | $19,500 |
| 1976 | 2 | $8,000 | $3,300 | $8,000 |
| 1977 | 3 | $10,995 | $9,000 | $19,500 |
| 1978 | 11 | $15,000 | $2,500 | $24,999 |
| 1979 | 10 | $12,895 | $5,000 | $20,995 |
| 1980 | 4 | $7,995 | $6,995 | $10,995 |
| 1982 | 1 | $13,900 | $13,900 | $13,900 |
| 1984 | 2 | $26,990 | $7,000 | $26,990 |
| 1985 | 2 | $14,995 | $3,500 | $14,995 |
| 1986 | 12 | $14,995 | $4,500 | $69,980 |
| 1987 | 3 | $3,900 | $3,500 | $7,999 |
| 1988 | 5 | $6,500 | $6,500 | $12,000 |
| 1989 | 1 | $3,000 | $3,000 | $3,000 |
| 1990 | 5 | $8,500 | $2,500 | $13,900 |
| 1991 | 1 | $4,000 | $4,000 | $4,000 |
| 1992 | 1 | $3,800 | $3,800 | $3,800 |
| 1993 | 5 | $4,500 | $2,500 | $8,995 |
| 1994 | 5 | $7,500 | $2,500 | $15,436 |
| 1995 | 16 | $7,599 | $2,500 | $10,995 |
| 1996 | 9 | $7,888 | $2,500 | $11,900 |
| 1997 | 16 | $5,995 | $2,500 | $19,000 |
| 1999 | 5 | $4,995 | $4,988 | $7,995 |
| 2000 | 4 | $5,882 | $2,500 | $6,295 |
| 2001 | 4 | $3,000 | $2,500 | $5,995 |
| 2002 | 4 | $4,000 | $2,800 | $5,499 |
Most price guides assume value falls linearly with mileage. It doesn't. CarSearch.Pro learns the actual price-vs-mileage curve for the Mercury Cougar from confirmed sales, referenced to a typical example at about 45,524 miles:
| Odometer (approx.) | Value Multiplier | Implied Value |
|---|---|---|
| 1,162 mi | 1.23x | $24,437 |
| 6,161 mi | 1.42x | $28,340 |
| 11,605 mi | 1.34x | $26,697 |
| 21,899 mi | 1.30x | $25,883 |
| 38,884 mi | 0.89x | $17,640 |
| 62,498 mi | 1.23x | $24,466 |
| 91,969 mi | 0.98x | $19,425 |
| 142,473 mi | 0.38x | $7,559 |
| 300,000 mi | 0.37x | $7,416 |
Low-mileage examples carry a real premium in this market: around 1,162 miles, cars trade at roughly 1.23x the reference value. At the other end, 300,000-mile examples trade at about 0.37x. Implied values here are anchored to this market's True Value.
| Horizon | Direction | Probability | Regime | Past Accuracy |
|---|---|---|---|---|
| 6 months | ↓ DOWN | 52% | volatile | 69% over 143 tests |
| 12 months | ↓ DOWN | 51% | volatile | 57% over 137 tests |
| 24 months | ↓ DOWN | 51% | volatile | 53% over 125 tests |
These are probabilistic direction calls, not price targets. The "Past Accuracy" column is this model's real walk-forward record on the Mercury Cougar — every month we re-run the forecast as if we only knew what was knowable then, and grade it against what actually happened. We publish the hit rate either way. Full methodology & track record →
The highest concentration of Mercury Cougar listings is in MI with 47 active listings, followed by TX (38), CA (37), PA (27), FL (21).
Regional pricing varies significantly. The lowest median price is in MA at $5,000, while NE has the highest at $54,995. Buyers willing to travel or arrange transport may find savings of $49,995.
| State | Listings | Median Price |
|---|---|---|
| MI | 47 | $21,995 |
| TX | 38 | $11,995 |
| CA | 37 | $14,800 |
| PA | 27 | $19,500 |
| FL | 21 | $19,999 |
| AZ | 17 | $20,000 |
| OH | 13 | $9,000 |
| CO | 12 | $7,800 |
| WA | 11 | $8,955 |
| NJ | 9 | $7,999 |
Mercury Cougar listings spend an average of 190 days on market. This is a slow-moving market. Listings tend to sit for extended periods, giving buyers significant negotiating power. Sellers should be realistic on pricing and patient.
The median time on market is 107 days. The lower median suggests most cars sell relatively quickly, while a smaller number of overpriced listings drag up the average.
Ready to start shopping? Browse all 426 Mercury Cougar listings with AI quality scores, or get a free AI appraisal on a specific listing.
Data sourced from 10 marketplaces including eBay Motors, Bring a Trailer, Cars & Bids, AutoTrader, CarGurus, Cars.com, Facebook Marketplace, Classic.com, and Hagerty Marketplace. Updated daily by CarSearch.Pro's automated pipeline. Browse all 426 active Mercury Cougar listings. Read the latest Mercury Cougar market analysis.