Lamborghini Urus Market Analysis — April 2026
Executive Summary
The Lamborghini Urus market is currently experiencing a depreciation trend, with a year-over-year price change of -6.3%. This decline is evident in the recent sales data, where the average price has dropped from $254,033 in 2024 to $238,377 in early 2026. Buyers should consider this depreciation when negotiating prices, particularly for models from 2024 and earlier.
Market Snapshot
- Current inventory: 438 active listings
- Median asking price: $218,410 (historical median: $239,950)
- Price trend: Depreciating (-6.3% YoY)
- Market velocity: 29 days average time on market
PRICE TRENDS & APPRECIATION
The quarterly trends indicate a consistent decline in prices over the past year. For instance, the median price in Q4 2025 was $229,980, while it dropped to $227,498 in Q1 2026. The average price also decreased from $295,420 in 2025 to $238,377 in early 2026. This downward trajectory suggests that the market is not appreciating, and potential buyers should be cautious about overpaying.
Auction Market Dynamics
The auction outcomes reveal a sell-through rate of 74.1%, indicating a relatively healthy market. However, the median sold price of $213,407 is significantly lower than the last asking price median of $240,000, suggesting a reserve gap where sellers may have unrealistic expectations. The ratio of sold (63) to high bid (22) indicates that buyers are willing to pay less than sellers are asking, which may lead to further price adjustments in the market.
Configuration Value Guide
The body style breakdown data is not available, but the price by year indicates that newer models command higher prices. For example, the average price for 2025 models is $295,420, while 2024 models average $254,033. Buyers should focus on newer configurations for better value retention.
Mileage Impact
Mileage analysis shows that vehicles with under 50,000 miles command an average price of $218,480, while those with 50,000 to 100,000 miles average $137,937. This indicates that buyers are willing to pay a premium of approximately $80,543 for low-mileage vehicles, emphasizing the importance of mileage in pricing.
Regional Pricing
The geographic distribution indicates that the South has the most listings (193) with an average price of $190,154, while the Midwest has the highest average price at $249,422 despite having fewer listings (23). Buyers may find better deals in the South, where prices are significantly lower.
Market Health Indicators
The market velocity shows an average of 29 days on the market, which is relatively quick, suggesting that listings are selling at a reasonable pace. However, the presence of 148 listings with price reductions indicates some softness in demand, which could lead to further price adjustments.
Investment Outlook
Given the current depreciation trend and the consistent decline in prices over the past quarters, the Urus does not appear to be an appreciating asset class at this time. Buyers should approach with caution and consider holding off on purchases until the market stabilizes.
Buying Recommendations
Potential buyers should target models from 2024 and 2025, focusing on those with under 50,000 miles for better value retention. The price range of $200,000 to $250,000 appears to be a reasonable target based on current market dynamics. Buyers should also be prepared to negotiate based on the observed reserve gap in auction outcomes, aiming for prices closer to the sold median of $213,407.
This analysis is generated from CarSearch.Pro's market database (858 historical sales, 438 active listings across 14 marketplaces) and refreshed automatically. It is market commentary, not financial advice.