Toyota GR Supra (A90) Market Analysis — April 2026
Executive Summary
The Toyota GR Supra (A90) market is currently experiencing a positive trend, with a year-over-year price increase of 6.6%. This appreciation indicates a growing demand for the model, particularly among collectors and enthusiasts. An actionable insight is to focus on acquiring models from 2021 and 2022, as they represent a sweet spot in terms of value and demand.
Market Snapshot
- Current inventory: 446 active listings
- Median asking price: $49,966 (historical median: $51,995)
- Price trend: Appreciating (6.6% YoY)
- Market velocity: 29 days average time on market
PRICE TRENDS & APPRECIATION
The quarterly trends indicate a fluctuating but generally appreciating market. For instance, in Q4 2025, the median price was $52,762, while in Q1 2026, it dropped slightly to $49,842, reflecting seasonal variations. However, the overall trajectory remains positive, with the average price in Q2 2025 reaching $54,962, indicating strong demand. The recent sales data shows that the median price for sold vehicles is around $52,000, which aligns closely with current asking prices, suggesting that sellers are setting realistic expectations.
Auction Market Dynamics
The sell-through rate stands at 87.8%, indicating a healthy market where most vehicles listed at auction are sold. The median price for sold vehicles is $52,000, compared to a median high bid of $47,251. This $4,749 gap suggests that while buyers are willing to pay a reasonable amount, some sellers may have unrealistic expectations regarding pricing. The ratio of sold to unsold/high_bid vehicles indicates a competitive market, but sellers should be cautious not to overestimate their vehicle's value.
Configuration Value Guide
In terms of body style, the Coupe configuration commands the highest average price at $40,463, with a median price of $44,314. The Hatchback variant, while less common, has an average price of $48,915, indicating a premium for this style. The 2-Door configuration, with only one listing, is priced at $58,000, but due to its rarity, it may not represent a typical market value. The 2021 model year shows a strong average price of $39,960, while the 2022 model year averages $41,311, suggesting that newer models are holding their value well.
Mileage Impact
Mileage significantly impacts pricing. Vehicles with under 50,000 miles average $48,168, while those between 50,000 and 100,000 miles drop to an average of $39,477. Vehicles with over 100,000 miles command an average of $45,754. This data indicates that buyers are willing to pay a premium of approximately $8,691 for low-mileage vehicles compared to those with higher mileage.
Regional Pricing
Geographically, the West region has the highest average price at $48,815, while the South shows a lower average of $42,503. The Northeast and Midwest regions have average prices of $42,396 and $50,524, respectively. This distribution suggests potential arbitrage opportunities for buyers in the South and Northeast, where prices are comparatively lower.
Market Health Indicators
The average days on market is 29, with a median of 20 days, indicating that listings are selling relatively quickly. However, the presence of 133 listings with price reductions suggests that some sellers may be adjusting their expectations in response to market conditions. The introduction of 123 new listings this week indicates a steady supply of vehicles entering the market.
Investment Outlook
Given the current trend direction of appreciation and the positive quarterly trends, the Toyota GR Supra (A90) appears to be a sound investment. The combination of increasing demand and stable pricing suggests that this asset class is likely to appreciate further, making it a viable option for collectors and enthusiasts.
Buying Recommendations
Prospective buyers should focus on 2021 and 2022 models, which are currently priced competitively and show strong demand. Targeting vehicles with under 50,000 miles will yield the best value, as these command a significant premium. Buyers should also be aware of the regional pricing differences and consider purchasing from the South or Northeast for better deals. Given the auction data, a realistic bidding strategy should be employed, aiming to negotiate within the range of the median sold prices rather than the higher asking prices.
This analysis is generated from CarSearch.Pro's market database (291 historical sales, 446 active listings across 14 marketplaces) and refreshed automatically. It is market commentary, not financial advice.