Land Rover Range Rover Sport (L320) Market Analysis — May 2026
Executive Summary
The Land Rover Range Rover Sport (L320) market is currently stable, with a year-over-year price change of -4.4%. The average asking price has shown slight depreciation, indicating a potential opportunity for buyers to negotiate better deals. Sellers should consider adjusting their expectations based on current market dynamics.
Market Snapshot
- Current inventory: 498 active listings
- Median asking price: $6,500 (historical median: $16,000)
- Price trend: Stable (-4.4% YoY)
- Market velocity: 42 days average time on market
PRICE TRENDS & APPRECIATION
The quarterly trends indicate a stable market, with fluctuations in median prices across recent quarters. For instance, Q2 2025 saw a median price of $14,000, while Q3 2025 dropped to $12,500. The most recent quarter (Q2 2026) shows a significant decline in sales, with only one unit sold at a median price of $12,216. This suggests that while there are periods of price stability, the overall trend is slightly downward, with prices averaging around $12,731 in recent quarters compared to $13,318 in older quarters.
Auction Market Dynamics
The sell-through rate is notably high at 91.9%, indicating a healthy demand for the Range Rover Sport (L320). The median price for sold vehicles stands at $17,000, while the median high bid is $15,125, revealing a reserve gap that suggests sellers may have inflated expectations. The ratio of sold to unsold vehicles indicates that while many listings are successful, the high bid prices show that buyers are willing to pay less than what sellers are asking, highlighting a potential misalignment in market expectations.
Configuration Value Guide
While specific body style breakdown data is not provided, the price by year indicates that the 2013 model commands the highest average price at $9,266, followed by the 2012 model at $8,254. This suggests that newer models within the L320 range are more desirable and command a premium over older models.
Mileage Impact
Mileage significantly impacts pricing for the Range Rover Sport (L320). Vehicles with under 50,000 miles average $14,015, while those with over 100,000 miles average only $6,584. This indicates that buyers are willing to pay a premium of approximately $7,431 for low-mileage vehicles, emphasizing the importance of mileage in the purchasing decision.
Regional Pricing
Geographic distribution shows that the West region has the highest inventory (253 units) with an average price of $7,430, while the Northeast has the lowest inventory (32 units) with an average price of $6,662. The South region also shows competitive pricing at $7,819. Buyers may find better deals in the West, but the Northeast offers a smaller selection at slightly lower prices.
Market Health Indicators
The average days on market is 42, with a median of 32 days, suggesting that listings are moving at a reasonable pace. However, the presence of 133 listings with price reductions indicates that some sellers are struggling to meet their asking prices, which may suggest soft demand in certain segments of the market. The introduction of 118 new listings this week indicates a steady supply, which could further pressure prices if demand does not keep pace.
Investment Outlook
Given the stable trend direction and slight depreciation in prices, the Range Rover Sport (L320) may not be an appreciating asset class in the immediate term. Buyers should be cautious and consider the potential for further price adjustments in the coming quarters.
Buying Recommendations
For prospective buyers, targeting models from 2011 to 2013 may yield the best value, with average prices ranging from $8,133 to $9,266. It is advisable to focus on vehicles with mileage under 100,000 to ensure better long-term value. Given the current auction dynamics, buyers should approach bidding with realistic expectations, particularly in light of the observed reserve gap between sold and high bid prices.
This analysis is generated from CarSearch.Pro's market database (299 historical sales, 498 active listings across 14 marketplaces) and refreshed automatically. It is market commentary, not financial advice.