Subaru WRX / Impreza WRX / STI Market Analysis — June 2026
Executive Summary
The Subaru WRX/Impreza WRX/STI market is currently experiencing an appreciating trend, with a year-over-year price increase of 13.6%. This upward trajectory indicates a strong demand for these vehicles, particularly among collectors and enthusiasts. An actionable insight is to focus on acquiring models from the years 2004-2014, which have shown consistent sales and price stability.
Market Snapshot
- Current inventory: 329 active listings
- Median asking price: $13,500 (historical median: $18,000)
- Price trend: Appreciating (13.6% YoY)
- Market velocity: 55 days average time on market
PRICE TRENDS & APPRECIATION
The quarterly trends indicate a fluctuating but generally appreciating market. For instance, in 2025-Q3, the average price was $19,941 with a median of $18,278, while in 2026-Q1, the average rose to $26,320 with a median of $20,000. This represents a significant appreciation over a short period. The most recent quarter, 2026-Q2, shows a slight decline in average price to $19,609, but the overall trend remains upward when considering the year-over-year data.
Auction Market Dynamics
The sell-through rate stands at 82.5%, indicating a healthy market where a majority of vehicles listed at auction are sold. The median price for sold vehicles is $18,500, while the median high bid is $17,000, suggesting a reserve gap where sellers may have unrealistic expectations. This gap indicates that while buyers are willing to pay up to $17,000, sellers are often asking for more, which could lead to unsold vehicles if expectations are not adjusted.
Configuration Value Guide
In terms of body styles, the breakdown shows that hatchbacks are the most common configuration, with an average price of $12,996 and a median of $12,080. Sedans and wagons follow closely, with average prices of $13,553 and $12,439, respectively. The data suggests that hatchbacks may offer better value for buyers, while sedans and wagons command slightly higher prices, reflecting their desirability among enthusiasts.
Mileage Impact
The mileage analysis reveals that vehicles with under 50,000 miles command an average price of $28,469, significantly higher than the $18,591 average for those between 50,000 and 100,000 miles, and $11,568 for vehicles over 100,000 miles. This indicates that buyers are willing to pay a premium of approximately $9,878 for low-mileage vehicles, emphasizing the importance of mileage in valuation.
Regional Pricing
Geographic distribution shows that the West region has the highest number of listings (197) with an average price of $13,319. The South follows with 52 listings at $13,155. The Northeast has the lowest average price at $12,756, suggesting potential arbitrage opportunities for buyers in the West and South who may find better deals in the Northeast.
Market Health Indicators
The average days on market is 55, with a median of 33 days, indicating that listings are moving at a reasonable pace. However, the presence of 113 listings with price reductions suggests that some sellers may be adjusting their expectations in response to market conditions. The introduction of 32 new listings this week indicates a steady supply of vehicles entering the market.
Investment Outlook
Given the appreciating trend and the strong year-over-year price increase, the Subaru WRX/Impreza WRX/STI models appear to be a solid investment. The consistent demand, particularly for models from the early 2000s to mid-2010s, suggests that this asset class may continue to appreciate in value.
Buying Recommendations
Potential buyers should focus on models from 2004-2014, particularly those with lower mileage (under 50k miles) to maximize value. Target price ranges should be between $12,000 and $20,000 for well-maintained vehicles. Buyers should also be cautious of listings with high asking prices relative to auction outcomes, as these may indicate sellers' unrealistic expectations. A realistic bidding strategy would involve starting below the median high bid to gauge seller flexibility.
This analysis is generated from CarSearch.Pro's market database (905 historical sales, 329 active listings across 14 marketplaces) and refreshed automatically. It is market commentary, not financial advice.