Land Rover Defender 110 Market Analysis — September 2026
Executive Summary
The Land Rover Defender 110 market is currently appreciating, with a year-over-year price increase of 14.9%. This trend suggests a growing demand for this vehicle, particularly among collectors and enthusiasts. An actionable insight is to focus on listings with lower mileage, as they command significantly higher prices.
Market Snapshot
- Current inventory: 216 active listings
- Median asking price: $89,499 (historical median: $49,961)
- Price trend: Appreciating (14.9% YoY)
- Market velocity: 103 days average time on market
PRICE TRENDS & APPRECIATION
The quarterly trends indicate a generally appreciating market, particularly in the last year. For instance, in 2026-Q2, the average price was $73,075 with a median of $56,000, while in 2026-Q3, the average price rose to $89,238 with a median of $71,496. This reflects a consistent upward trajectory, with the most recent quarters showing a notable increase in both average and median prices compared to earlier periods.
Auction Market Dynamics
The auction outcomes reveal a sell-through rate of 71.7%, indicating a healthy market with a significant number of completed sales. The median price for sold vehicles is $46,923, while the median high bid is $39,000, suggesting a reserve gap where sellers may have unrealistic expectations. The ratio of sold to unsold/high_bid indicates that while buyers are willing to pay a certain amount, sellers may be holding out for higher prices, which could lead to longer selling times.
Configuration Value Guide
The body style breakdown shows that the Wagon configuration, which constitutes the majority of listings, has a median price of $89,499. In contrast, the single Convertible listed commands a significantly higher price of $674,950. This indicates a premium for rare configurations, suggesting that collectors may be willing to pay substantially more for unique models.
Mileage Impact
Mileage analysis reveals that vehicles with under 50,000 miles command an average price of $142,540, while those with over 100,000 miles average $60,460. This indicates a premium of approximately $82,080 for low-mileage vehicles, highlighting the importance of mileage in pricing dynamics.
Regional Pricing
Geographic distribution data shows that the "Unknown" region has the highest average price at $117,218, followed by the West at $105,259. The South has a lower average price of $88,846, suggesting potential arbitrage opportunities for buyers in regions with lower pricing.
Market Health Indicators
The market velocity indicates that listings are taking an average of 103 days to sell, which is relatively moderate. The presence of 55 listings with price reductions suggests some soft demand, while the 16 new listings this week indicates a steady supply entering the market. The sell-through rate of 71.7% is a positive indicator of market health.
Investment Outlook
Given the appreciating trend and the significant year-over-year price increase, the Land Rover Defender 110 appears to be a strong investment opportunity. The consistent demand and rising prices suggest that this asset class is likely to continue appreciating, making it a favorable hold for collectors.
Buying Recommendations
Potential buyers should focus on low-mileage vehicles, particularly those under 50,000 miles, as they represent the best value and command higher prices. Target price ranges should be aligned with the median asking price of $89,499, while being mindful of the auction dynamics that suggest a reserve gap. Buyers should approach auctions with realistic bidding strategies, considering the median high bid of $39,000 as a benchmark for negotiations.
This analysis is generated from CarSearch.Pro's market database (1,301 historical sales, 216 active listings across 14 marketplaces) and refreshed automatically. It is market commentary, not financial advice.